As someone whose professional life exists in the almighty digital world, reading Doree Shafrir’s Startup felt a little too familiar. While I’ve never worked for a bona fide startup, I have dabbled in the agency world where terms like “gamification” and “market disrupter” were part of the daily buzz. If a company has to heavily promote a certain culture of free food, alcoholic beverages, and a jeans-inclusive dress code, I’ve learned to run the other way. There’s a reason these places have to promote their perks so heavily. When you get a call at 10 o’clock on a Friday night from a client with outrageous expectations, you will happily trade the jeans and the beer for, say, boundaries and a personal life.